Getting to the Truth: New Methods being used in Business to Gather Data Artwork

Truthsayers® Neurocast™

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Truthsayers® Neurocast™

Getting to the Truth: New Methods being used in Business to Gather Data

July 12, 2021 • Jeff Fox, Principal, AON • Season 5 • Episode 1

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"Neurotech®, and the data that that then gives us ... it's that laser vision, if you like, on the accuracy of the data; the real truth behind the reality."

1st of 3 episodes in this conversation with Jeff Fox, Aon.

Simon Stapleton, Co-Founder Truthsayers®, talks with Jeff Fox, Principal at Aon about new behavioural science methods being used in business to gather data and provide more accurate measurement of people’s true feelings, enabling organisations to be surer that they are targeting their spend on the real issues that matter to their people.

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