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Truthsayers® Neurocast™

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Truthsayers® Neurocast™

Why Neurotech® is the future of consumer research

April 13, 2021 • Professor Lisa Methven, FIFST, RSensSci, CSci, Professor of Food and Sensory Science • Season 1 • Episode 1

In this episode from Truthsayers NeurocastTM, Cheryl Stapleton is in conversation with Professor Lisa Methven, FIFST, RSensSci, CSci, Professor of Food and Sensory Science, Director of the FoodBioSystems DTP, University of Reading talking about the research project that we have been collaborating on.

Professor Methven explains how Neurotech® has helped students to gather emotional responses from consumers, providing unique insights into how we purchase food.

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Read the previous blog about the launch of this research project:
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